Post Evaluation of a Fundraising Gala Event
All the hard work is over for another year. Remember to take time to celebrate.
But, after hosting a fundraising gala, it’s essential to evaluate the event to understand its impact and identify areas for improvement. Here are some key questions you can ask:
1. Event Logistics and Execution
• Was the event venue suitable for the number of attendees?
• Was the event timeline followed smoothly? Did registration check-in run in a timely manor?
• Did the audio-visual setup function properly (e.g., sound, lighting, and presentation equipment)? Could everyone in the entire room hear the speakers clearly? Was the audio clear? Was it too Loud? Not loud enough?
• Were the staff and volunteers well-prepared and responsive?
• How did the mobile bidding platform perform for the event? Did Check-Out result in a successful last impression to the guests?
2. Guest Experience
• Did guests feel welcomed and engaged throughout the event? Was each guest greeted and thanked appropriately?
• Were there sufficient opportunities for guests to socialize, network, or interact with key individuals?
• Was the food and beverage offering satisfactory (variety, quality, timing)?
• Did the program flow smoothly and keep guests interested?
• Were there any issues with transportation, parking, or accessibility?
3. Fundraising Performance
* Were the RIGHT people in the room that cared about the mission and had the funds to help reach the goal of the Event?
• Did the event meet or exceed fundraising goals? If not, why?
• Which fundraising activities (e.g., silent auction, live auction, donation pledges, games, raffles) were most successful?
• How did donors respond to the call for donations during the event?
• Were there specific demographics or donor segments that gave more generously than others?
4. Guest Engagement and Communication
• Were the pre-event communications (invitations, reminders) clear and effective?
• Did the event highlight the mission and impact of the organization clearly?
• How well were sponsors and major donors recognized during the event?
• Were there any communication issues or misunderstandings during the event?
5. Sponsorship and Partnerships
• Were sponsors satisfied with their visibility and recognition at the event?
• Did you secure new sponsors or partnerships that could be leveraged in future events?
• Were there any opportunities for additional sponsorship or promotional partnerships that were missed?
6. Impact and Donor Retention
• Did the event create meaningful connections between donors and the cause?
• Were follow-up actions taken to thank donors and reinforce their contribution?
• Did the event result in new long-term supporters or volunteers for the organization?
• How can we improve our donor stewardship and retention strategies based on this event?
7. Post-Event Evaluation
• How satisfied were the attendees with their overall experience?
• Did the event meet the specific goals set out before the event (e.g., raising awareness, community building)?
• Were there any complaints or challenges that need to be addressed in future events?
• What lessons were learned, and how can they be applied to future galas or fundraising events?
8. Budget and Financials
• Was the event within the planned budget, or were there unexpected costs?
• Were any areas where costs could have been reduced without affecting the quality of the event?
• What was the net revenue from the event, and how does this compare to previous years?
By asking these questions, you’ll gain valuable insights to help refine future events, increase fundraising outcomes, and improve the overall guest experience.
Most importantly, personal thank you notes go along ways. Don’t underestimate the power of a handwritten thank you note to those special contributors, vendors, volunteers, sponsors, and guests.
Want to take your event to the next level? Contact Impact Auctions to help your next event. 407.267.8988
Impact Auctions 